GET GYM - NOVEMBER 2024
COMPLETE BRAND IDENTITY & WEBSITE CREATION
Website Creation, Logo & Brand Guideslines
Missions
- Creation of a symbolic logo related to the gym, conveying energy and dynamism.
- Development of a striking brand guide.
- Website creation while maintaining the brand identity
Achieved objectives
- Impactful logo: Representation of crossed dumbbells symbolizing strength, balance, and performance.
- Dynamic brand guidelines: Yellow and black color palette conveying energy, dynamism, and elegance, with yellow as an attention and action color.
- Professional website: A modern and inspiring visual identity reflecting the gym's commitment to performance and dynamism.
#1 - ENGAGING AND DYNAMIC CONTENT
«GET FIT, GET GOING»” This slogan highlights the gym's name and encourages users to push their limits, whether they're beginners or seasoned athletes.
Results: A powerful phrasethat reflects the club's spirit: motivation, performance, and perseverance.
#2 - HIGHLIGHTING EQUIPMENT AND SERVICES
Using emojis and visuals to make the services easy to understand, allowing users to quickly visualize what’s offered.
Results: Users immediatelyunderstand what the gym offers from the first page, making site navigation more intuitive and seamless.
#3 - STRATEGIC CTAs
«Today is the best day to start» With visible, high-contrast, and well-placed buttons.
Results: Boosted conversions thanks to clear calls-to-action and a smooth user journey.
#4 - SIMPLE AND FAST CONTACT
A minimalist and intuitive contact form, for quick responses. redirecting to email
Results: Simplified contact process, improving user experience and customer relationships.
#5 - STAY CONNECTED IN ONE CLICK
Direct links to social media and WhatsApp, seamlessly integrated into the design.
Results: Enhanced engagement, allowing users to stay informed and interact in real-time.
