PERSONAL PROJECT - HSH TRAVEL - SINCE 2023
FULL CREATION OF VISUAL IDENTITY AND WEBSITE
WEBSITE CREATION AND GLOBAL PROJECT
Missions
- Design a website with strong SEO optimization.
- Develop an intuitive user interface (UI) and an engaging user experience (UX).
Achieved Objectives
- SEO Optimization: The site structure is designed for organic search, with content rich in targeted keywords.
- Responsive Design: The site is fully optimized for all devices (desktop, tablet, móviles).
- Technical Performance: Low loading times achieved through image and code optimization.
#1 - MULTILINGUALISM FOR GLOBAL REACH
The site is available in French, English, and Spanish, allowing access to an international audience.
This multilingual approach enhances service accessibility and aligns perfectly with the travel world, where there are no borders.
Result: Expanded reach and adaptation to the needs of travelers worldwide.
#2 - PROJECT EXPLANATION AND CALL TO ACTION
From the homepage, the concept is explained clearly so that users can immediately understand the added value.
Two call-to-action buttons are integrated:
Get My Guide: Direct access to the personalization questionnaire.
Learn More: For users who want more details before committing.
Result: A smooth and intuitive user journey, encouraging engagement and conversion.
#3 - OFFERING A FREE PRODUCT
A free guide sample (e.g., Ibiza) is offered to allow users to try the service risk-free. The paid version, on the other hand, offers deeper customization with recommendations tailored to each profile.
Result: A concrete demonstration of the service's value, increasing trust and encouraging users to try our product.
#4 - PROMOTING FUTURE PRODUCTS
A section dedicated to upcoming guides is integrated to maintain users' interest. Phrases like «Discover our upcoming exclusive destinations soon» create anticipation.
Result: A proactive loyalty strategy, encouraging repeat visits and long-term engagement.
#5 - PRICE TRANSPARENCY AND INCENTIVES
Prices are displayed on the homepage, along with a time-limited discount offer to encourage immediate purchases.
Result: Transparency that strengthens trust and an incentive to act due to the urgency created by the discount.
#6 - PRODUCT SIMULATIONS
We highlighted the products by presenting clear and detailed images, visible on both desktop and mobile. This allows for a realistic presentation and emphasizes that the product is available online.
Result: Users can visualize the product in detail before purchasing. They can envision the product in their daily lives. An immersive experience that builds trust and facilitates the purchasing decision.
#7 - FREQUENTLY ASKED QUESTIONS
A structured FAQ section (e.g., how it works, why us, what’s included in the guide) answers the most common questions.
Result: Reduced purchase barriers and an enhanced user experience thanks to easily accessible and comprehensive information.
